Google Webmaster Tools a.k.a. Google Search Console

What is Google Webmaster Tools a.k.a. Google Search Console?

Google Webmaster Tools/ Google Search Console is a user friendly application created and powered by Google that assists website owners with managing the on site SEO (search engine optimization)aspects of their website(s). Some of the main features and functions are on page SEO management(Duplicate META info, Broken Links, Robots.txt., etc,) organic traffic and keyword ranking monitoring, managing of general website issues and errors that can negatively effect your SERPs or keyword rankings, back link reporting, sitemap submission and monitoring, etc.

How Google Webmaster Tools Can Help You Get the Most Out of Your Website

Google Webmaster Tools/ Google Search Console offers any webmaster the opportunity to jump right into the wonderful world of website management and on site SEO optimization as per Google Webmaster Tools guidelines. That's right, Google will not only show you how to properly implement practical on-site SEO processes, they will even let you know if they find an issue with your website. Google Webmaster Tools also offers extensive training and resources for both Google Webmaster Tools, Google Analytics, Google Tag Manager (GTM)…

Top Features of Google Webmaster Tools / Google Search Console-

Listed below you will find the four main drop down menu items with their respective sub menu item links, found within a specific web property dashboard in Google Webmaster Tools.
Search Appearance Features- Emulates how your site or blog appears in Google’s search results and makes recommendations. This includes structured data, rich cards, data highlighter, HTML improvements, Sitelinks, and Accelerated mobile pages.
Search Traffic Features- Search analytics, Links to Your Site, Internal Links, Manual Actions, International Targeting, Mobile Usability.
Google Index- Index Status, Content Keywords, Blocked Resources, Remove URL’s.
Crawl Features- Crawl Errors, Crawl Stats, Fetch as Google, robots.txt file Tester, Sitemaps, URL Parameters
-Website and server error tracking and Messaging Notifications
-Keywords and APPROXIMATE SERP(Search Engine Ranking Position) reports
-Sitemap Submission and Reporting
-Link Disavow
-Security Issues
-Incorporates into Google Analytics which allows for further in depth website traffic analysis in one central location.
- A myriad of 3rd Party Applications and other Software as a Service (SaaS) providers.

Other Google Webmaster Tools Resources-

Structured Markup Data Testing Tool, Structured Data Markup Helper. Email markup Tester, Google My Business, Google Merchant Center, PageSpeed Insights, Custom Search, Google Domains, and Webmaster Academy. As you can see, every webmaster should become familiar with Google Webmaster Tools/Google Search Console, Google Analytics and Tag Manager, and the Google Keyword Planner located in your Google Adwords account.

By familiarizing yourself with these tools, you will be able to research and find which keywords are worth focusing on within your organic search engine marketing campaigns as well as your Google Adwords campaigns (if applicable). You will also be able to analyze your traffic sources and some of the keywords which are driving traffic to your website, along with being able to have peace of mind knowing that your website is now set up, being analyzed, and monitored as per Google Webmaster/Search Console Tools and Google Analytics guidelines for maximum search engine optimization (SEO) value and exposure.

For more information on Google Webmaster Tools, please visit- http://www.google.com/webmasters/ 

Written by: Jay Couture

Online Marketing and Online Advertising

Online Marketing

 Internet Advertising and Internet Marketing

What is online marketing? Online marketing can best be described as the many acts of strategizing  and execution of promotion through use of advertising, direct marketing, search engine optimization, search engine marketing, social media marketing, email marketing, press and media marketing, pay per click marketing and advertising, rich media advertising,  blog and social advertising,  and other online ad networks and marketing channels.

Online Marketing for Business Owners

Many business owners are starting to notice the impact that the internet can have on their business. Considering that internet marketing and online advertising have been proven to be the most powerful forms of marketing and advertising, why wouldn’t a business owner utilize online marketing and advertising in their promotional efforts for their business’. As every business owner should already understand, if you do not keep up with the technology and times in terms of marketing and advertising your business, then you will no longer have any edge on your competition that is leveraging online marketing in their promotional business efforts.

Local business owners and Local Online Marketing

As search engines are always changing the way they display results custom tailored to a users recent searches, one of the latest , methods of displaying search results is by geo location. There are numerous local directory websites for business owners and local consumers that are used for- listing their businesses, interaction n with other community members, leaving reviews about businesses and their products and services, and much more. The search engines local and map searches have been slowly migrating into user searches as the top organic search results for business owners that leveraged these online marketing channels, local directory, and geo map listing services.

As most website owner’s website traffic comes from organic search engine result listings via user keyword searches, every local business owner should consider utilizing the major search engines local business services and other related local directory website services. Some of these local business services, local maps listing services, and geo local business services also offer online marketing and paid advertising options for local business owners to use additionally to the already free services offered for local business owners.

Search Engine Marketing for Online Business Owners

Search engine marketing for online marketing and online promotion, can best be described as the numerous actions taken to attract major search engine’s crawlers to your website and the internal pages of your website. As the search engine crawlers read and crawl your website, it takes this information and sends this data back to the search engines index for proper analyzing, algorithm factoring, keyword and search ranking placement factoring, along with many other filtering and weighing processes. Directing search engine crawlers through the many online marketing channels of search engine marketing drives the crawlers to your website, along with driving real user traffic to your website. Some of the search engine marketing actions are as follows- article marketing, blog marketing, press release marketing, on site content creation and consistent posting of, social media marketing and social networking, link building, guest posting on authority websites, along with many more different organic search engine marketing tactics and strategies.

SEO and Search Engine Marketing

If you build your website to current W3c standards along with following major search engine webmaster guidelines, you will be organically helping your website through the acts of search engine optimization. By utilizing search engine marketing in culmination with on site search engine optimization, will ultimately increase your keyword related searches within search engine results pages along with increasing your websites organic traffic flow. These practices are just one integral part of a well rounded online marketing and advertising campaign.

Search Engine Marketing - Search Engine Advertising - Pay Per Click Advertising - Social Media Marketing - PR services - Media Buys - Display Advertising - Affiliate Marketing - Sponsored Ads and Posts - Content Marketing - Local Marketing - Mobile Marketing and Mobile Advertising - Email Marketing