Google Webmaster Tools a.k.a. Google Search Console

What is Google Webmaster Tools a.k.a. Google Search Console?

Google Webmaster Tools/ Google Search Console is a user friendly application created and powered by Google that assists website owners with managing the on site SEO (search engine optimization)aspects of their website(s). Some of the main features and functions are on page SEO management(Duplicate META info, Broken Links, Robots.txt., etc,) organic traffic and keyword ranking monitoring, managing of general website issues and errors that can negatively effect your SERPs or keyword rankings, back link reporting, sitemap submission and monitoring, etc.

How Google Webmaster Tools Can Help You Get the Most Out of Your Website

Google Webmaster Tools/ Google Search Console offers any webmaster the opportunity to jump right into the wonderful world of website management and on site SEO optimization as per Google Webmaster Tools guidelines. That's right, Google will not only show you how to properly implement practical on-site SEO processes, they will even let you know if they find an issue with your website. Google Webmaster Tools also offers extensive training and resources for both Google Webmaster Tools, Google Analytics, Google Tag Manager (GTM)…

Top Features of Google Webmaster Tools / Google Search Console-

Listed below you will find the four main drop down menu items with their respective sub menu item links, found within a specific web property dashboard in Google Webmaster Tools.
Search Appearance Features- Emulates how your site or blog appears in Google’s search results and makes recommendations. This includes structured data, rich cards, data highlighter, HTML improvements, Sitelinks, and Accelerated mobile pages.
Search Traffic Features- Search analytics, Links to Your Site, Internal Links, Manual Actions, International Targeting, Mobile Usability.
Google Index- Index Status, Content Keywords, Blocked Resources, Remove URL’s.
Crawl Features- Crawl Errors, Crawl Stats, Fetch as Google, robots.txt file Tester, Sitemaps, URL Parameters
-Website and server error tracking and Messaging Notifications
-Keywords and APPROXIMATE SERP(Search Engine Ranking Position) reports
-Sitemap Submission and Reporting
-Link Disavow
-Security Issues
-Incorporates into Google Analytics which allows for further in depth website traffic analysis in one central location.
- A myriad of 3rd Party Applications and other Software as a Service (SaaS) providers.

Other Google Webmaster Tools Resources-

Structured Markup Data Testing Tool, Structured Data Markup Helper. Email markup Tester, Google My Business, Google Merchant Center, PageSpeed Insights, Custom Search, Google Domains, and Webmaster Academy. As you can see, every webmaster should become familiar with Google Webmaster Tools/Google Search Console, Google Analytics and Tag Manager, and the Google Keyword Planner located in your Google Adwords account.

By familiarizing yourself with these tools, you will be able to research and find which keywords are worth focusing on within your organic search engine marketing campaigns as well as your Google Adwords campaigns (if applicable). You will also be able to analyze your traffic sources and some of the keywords which are driving traffic to your website, along with being able to have peace of mind knowing that your website is now set up, being analyzed, and monitored as per Google Webmaster/Search Console Tools and Google Analytics guidelines for maximum search engine optimization (SEO) value and exposure.

For more information on Google Webmaster Tools, please visit- http://www.google.com/webmasters/ 

Written by: Jay Couture